Choosing the Right ERP: Netsuite OR D365 Business Central for Growing SMBs
As small and mid-sized businesses (SMBs) grow, they often outgrow the entry-level accounting and business software that supported their early success. Choosing the right Enterprise Resource Planning (ERP) system becomes critical to scale efficiently, improve visibility, and manage operations holistically.
Microsoft Dynamics 365 Business Central (BC) and Oracle NetSuite are two of the most popular ERP solutions in the SMB and mid-market space. Both offer broad functionality, cloud-native platforms, and integration capabilities—but they approach ERP design, cost, and customization very differently.
This article compares Business Central and NetSuite across three major areas of difference and outlines the Total Cost of Ownership (TCO) considerations to help SMBs select the platform that best aligns with their current needs and future growth.
Business Alignment: Who They're Built For
Both NetSuite and Business Central target small to mid-sized businesses, but their design philosophies differ.
Business Central is designed to serve SMBs looking for a seamless transition from entry-level systems like QuickBooks, offering strong integration with Microsoft 365, rapid deployment, and familiar user interfaces.
NetSuite caters more toward upper SMBs and mid-market organizations that require deeper native functionality across financials, CRM, eCommerce, and inventory, all within a unified platform.
While both platforms are flexible and scalable, Business Central emphasizes simplicity and extensibility, whereas NetSuite prioritizes breadth of functionality and a vertically integrated experience.
Top 3 Differences Between Business Central and NetSuite
1. Ease of Implementation & Usability
Business Central:
Offers a familiar Microsoft interface that’s easy for users coming from Excel or Outlook.
Integrates natively with Microsoft 365, Power BI, and Teams.
Streamlined setup with guided onboarding and Microsoft partner templates.
NetSuite:
Offers a highly capable but less intuitive UI, especially for users without ERP experience.
Implementation typically requires partner engagement and more upfront planning.
Designed with flexibility but can feel complex without internal ERP familiarity.
2. Customization & Integration
Business Central:
Uses Microsoft’s Power Platform (Power Apps, Power Automate) for low-code/no-code customization.
Easy integration with other Microsoft and Azure services.
Extensions are deployed through AppSource, allowing simple add-on management.
NetSuite:
Customization via SuiteScript and SuiteFlow, requiring JavaScript experience or developer support.
Robust APIs for third-party integrations, but more vendor-centric in architecture.
NetSuite SuiteApps provide vertical solutions, though partner lock-in can increase long-term cost.
3. Reporting & Data Insights
Business Central:
Offers integrated Power BI for real-time dashboards and visualizations.
Simpler financial reporting out of the box, with easy Excel export.
Leverages Microsoft Dataverse and Azure for extended analytics.
NetSuite:
Built-in analytics and saved searches allow for detailed reporting.
SuiteAnalytics provides embedded BI tools but has a steeper learning curve.
Native reporting is strong, but advanced dashboards often require custom setup.
Total Cost of Ownership (TCO)
Business Central:
Upfront Costs:
Lower implementation costs, especially with standardized setups.
Many SMBs deploy with minimal customization.
Ongoing Costs:
Monthly per-user licensing is relatively affordable.
Low-cost extensibility via AppSource.
Maintenance costs are reduced through partner support and cloud-native upgrades.
NetSuite:
Upfront Costs:
Higher implementation costs due to setup complexity and configuration.
Custom development often needed early on.
Ongoing Costs:
Subscription model scales with usage, but additional modules add cost quickly.
Ongoing support often requires partner engagement.
Customizations can increase long-term maintenance burden.
Conclusion & Recommendations
Both Dynamics 365 Business Central and NetSuite are powerful, cloud-based ERP platforms suitable for growing SMBs. The decision largely depends on your business’s appetite for:
Ease of use vs. built-in breadth
Customizing via Microsoft’s ecosystem vs. NetSuite’s native tools
Upfront affordability vs. investing in a vertically integrated solution
Choose Business Central if:
You’re already in the Microsoft ecosystem.
You want lower initial investment and easy scalability.
Your team values usability and rapid deployment.
Choose NetSuite if:
You need deeper out-of-the-box functionality across departments.
You’re prepared to engage with implementation partners.
You want a unified platform with built-in vertical tools.
Future articles will explore how these platforms compare across specific industries and deeper operational use cases. For now, this high-level overview should help guide SMBs toward the ERP that best aligns with their strategic goals and budget realities.